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Cambodia Travel 2026: New Tourism Strategy
Cambodia Travel 2026: New Tourism Strategy

Cambodia is embarking on a transformative tourism strategy for 2026 designed to tackle recent challenges while capitalizing on the nation’s incredible growth potential. The new vision, spearheaded by the Cambodia Tourism Board and Ministry of Tourism, includes major airport upgrades, visa reforms, and innovative marketing campaigns aimed at diversifying visitor sources, offsetting geopolitical risks, and boosting long-haul travel. The unveiling of this comprehensive tourism reset is not just about recovering from recent setbacks but ensuring a more resilient and sustainable tourism sector moving forward. The Cambodian government aims to diversify visitor markets, enhance regional connectivity, and expand its appeal to new demographics, particularly targeting China and India while maintaining strong ties to traditional markets in Southeast Asia. As part of this overhaul, Cambodia is also promoting its Green Season campaign, encouraging travel during traditionally slower months to stabilize visitor numbers...

Sophamit Waterfall
Sophamit Waterfall

According to the Governor of Preah Vihear Province, the construction of the access road to Sophemith Waterfall may be carried out in parallel with the project to build a bridge across the river to Laos. Mr. Kim Rithy, Governor of Preah Vihear Province, told Kampuchea Thmey during a press conference on the five-year achievements of the provincial administration last week that the construction of the road leading to Sophemith Waterfall could be linked with the bridge construction project. “Recently, I visited the site and saw that the road is still unpaved. Whether it will be asphalted or not, the project may be implemented at the same time as the construction of the bridge crossing the river to Champasak Province, Laos,” he said.   Regarding when the bridge construction connecting Kampong Sralau to Champasak Province in Laos will begin, the governor said that the Royal Government has already set technical principles, but the project has not yet been finalized 100%. In addition, the Prime Minister of Cambodia has signed a memorandum on border negotiations between the two countries and encouraged the opening of more border checkpoints along the...

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